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$35.00
international retail
International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throug [...]. details
$40.99
total global strategy third
For graduate courses in International Business, Competitive Strategy, International Marketing, and Strategic Management. Written by the subject's leading academic authority, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies-how to deal with globalization and the resulting need for globally integrated strategies. details
$146.25
international marketing rle
No Synopsis Available. details
$49.46
international marketing rle
No Synopsis Available. details
$64.34
international marketing
No Synopsis Available. details
$102.33
international marketing  analysis
No Synopsis Available. details
$75.74
international marketing strategy
No Synopsis Available. details
$55.80
international marketing strategy
No Synopsis Available. details
$26.50
marketing strategy 2nd
Marketing Strategy strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and strategy are about relationships between people and this is brought clearly into focus in the text. The marketing practitioner will find this an accomplished book on the role of the marketing director in the successful organization of the year 2000 and beyond. Managers, outside that specialism will be able to understand the pivotal role of marketing in the business strategy process while students will value the bridge it creates between academic theory and practical implementation of marketing in [...]. details
$30.00
marketing strategy 3rd
The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book. As in previous editions, Marketing Strategy strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Retaining a clear focus on the relationships between people as the basis of marketing, the book offers analysis of the pivotal role of marketing in the business strategy process. It shows how to:* develop a business strategy* devise a marketing strategy* im [...]. details
$52.00
marketing strategy the thinking
The Thinking Involved is an innovative text that holds that marketing thinking leads to effective marketing strategy. It goes beyond simply introducing students to concepts and theories in the field by providing them with tools and methods to develop marketing thinking and questioning skills that will help them apply the concepts to real-life marketing strategy issues. As the chapters progress, the questions develop towards higher levels and more specialized inquiry, helping students acquire the skills needed in the practice of marketing. The book contains a wealth of pedagogy to support this active learning approach. details
$105.84
essentials of marketing a
A Marketing Strategy Planning Approach is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students can trust that this new edition of Essentials of Marketing 14e
- and all of the teaching and learning materials that accompany it
- will satisfy every instructor and students needs. Building on Pioneering Strengths This author team pioneered an innovative structure
- using the four Ps with a managerial approach for the introducto [...]. details
$120.54
marketing strategy a
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory a [...]. details
$115.71
marketing strategy a decision
Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory [...]. details
$133.00
consumer behavior building
Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application. details
$85.49
marketing strategy 5th
The powerful new MARKETING STRATEGY features its most aggressive case revision program to date. The fifth edition includes six all-new cases written specifically for the text and five new outside cases from Harvard Business School and the Ivey School of Business, while other cases have been updated and, in most cases, rewritten with a new focus. And for the first time, the book includes vibrant photographs and captions--making it an even more exciting read in 12 succinct chapters. MARKETING STRATEGY emphasizes teaching students to think and act like marketers. It presents strategy from a perspective that guides strategic marketing management in the soc [...]. details
$24.95
pepsi women39s 197039s
Tasters like you agree, Unser Geschmack ist PEPSI. The Pepsi German Ad T-Shirt features a silk screened image of the popular German Pepsi campaign lending you some international flavor cause youre a global Pepsi kind of girl. Ja tatschlich. details
$37.50
strategic
Every enterprise needs an understanding of the strategies used by its competitors, and a basic knowledge of how the business environment impacts on its organization before it can formulate a marketing plan. Subjects covered include: * marketing strategy* analyzing the business environment* the customer in the market place* targeting and positioning* marketing mix strategy. This fresh new introductory text examines the nature of competitive marketing strategy, highlights the importance of adopting new marketing practices in order to reap most benefit from the business opportunities of the twenty-first century, and considers how effective management of in [...]. details
$52.99
the marketing pathfinder key
The latest in the Pathfinder series, The Marketing Pathfinder, like its predecessor The Strategy Pathfinder with its unique combination of key concepts and micro-cases, is a refreshing contrast to traditional marketing textbooks, which are prescriptive and directive. Instead this book offers students and executives an effective way of contextualizing the marketing decisions they will make in the business world. details
$37.50
financial services
Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advanced undergraduates and those on professional courses such as the Chartered Institute of Banking. Taking an international and strategic view of an increasingly important and competitive sector, Financial Services Marketing adopts a fresh approach in terms of structure, and is organised around the core marketing activities of marketing for acquisition and marketing for retention. Financial Services Marketing features:* Strong international focus: case studies and vignettes representing Asia-Pacific, [...]. details
$49.95
pepsi 14 x 24 in 197039s asia
The USA doesnt stand alone in its preferred soda choice. Pepsi hits the spot around the globe! With the Pepsi 14 x 24 in. Asia Ad Tin Sign, add international flavor to a garage or bar. Featuring a retro classic Pepsi soda bottle and the modern wave logo, Pepsi promises delicious taste from country to country, past to present. details
$105.60
strategic marketing 10th
Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace. The new edition of Strategic Marketing uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated ca [...]. details
$85.49
marketing strategy 4th
Thoroughly revised and updated, MARKETING STRATEGY, 4e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fourth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. The book's focus is based on the creative process involved in apply [...]. details
$39.60
marketing
The Thinking Involved is an innovative text that promotes the idea that effective marketing thinking leads to successful marketing strategy. The book's theories go beyond simply introducing the reader to concepts in the field by providing tools and methods to develop marketing thinking and questioning skills that will help with application of real-life marketing strategies. As the chapters progress, the thinking questioning develops toward higher levels and more specialized inquiry, helping readers acquire the skills needed in the practice of marketing. The book's timely focus on developing thinking agility leading to strategic agility provides the nec [...]. details
$132.95
acp cs-ebk mktg 5369 marketing
CourseSmart ebook for marketing strategy. details
$103.74
essentials of marketing 12th
This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Your customers can trust that this new edition of Essentials of Marketing 12e and all of the other teaching and learning materials that accompany it
- will satisfy your customers needs. Building on Pioneering Strengths This author team pioneered an innovative structure using the four Ps with a managerial approach-for the introductory marketing course. It quickly became one of [...]. details
$39.95
pepsi 197039s asia ad ipad
The USA doesnt stand alone in its preferred soda choice. Pepsi hits the spot around the globe! With the Pepsi Asia Ad iPad Case, take your drink from flat to international sensation. Featuring a retro classic Pepsi soda bottle and the modern wave logo, Pepsi promises delicious taste from country to country, past to present. details
$19.95
pepsi 197039s asia ad phone
The USA doesnt stand alone in its preferred soda choice. Pepsi hits the spot around the globe! With the Pepsi Asia Ad Phone Case, take your drink from flat to international sensation. Featuring a retro classic Pepsi soda bottle and the modern wave logo, Pepsi promises delicious taste from country to country, past to present. details
$158.55
strategic marketing 9th
Strategic Marketing 9/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation. This new edition uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective as instructors want to examine marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the [...]. details
$103.74
essentials of marketing 13th
This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students can trust that this new edition of Essentials of Marketing 13e and all of the other teaching and learning materials that accompany it
- will satisfy every instructor and students needs. Building on Pioneering Strengths This author team pioneered an innovative structure using the four Ps with a managerial approach-for the introductory marketing course. It q [...]. details

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